Bringing Lagos's energy and elegance to a global audience — from identity through launch-ready digital presence.
Mídé Lagos set out to bring the energy, colour, and hospitality of Lagos dining to a global audience — a restaurant brand that needed to read as authentic and elevated at once.
The engagement covered full brand identity, a website and app built to carry the restaurant's story and menu online, and the social presence to launch it.
The brand needed to hold two things at once: the warmth and vibrancy of Lagos culture, and the polish expected of a destination restaurant courting an international audience.
Neither side could dilute the other — the brand had to feel unmistakably Lagos, and unmistakably premium, at the same time.
The direction drew on Lagos's colour and pattern language, paired with a confident, editorial type system — bold enough for signage and menus, refined enough for a website and app.
Mídé Lagos launched with a digital presence and identity built to match its ambitions — distinct on the Nigerian restaurant scene, and ready for the audience beyond it.