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AIRLINE / AVIATION — CONCEPT

Air Peace Concept

A speculative rebrand for Nigeria's largest airline — reimagining the identity and booking experience for a carrier with global ambitions.

ROLE
Brand Identity Concept
DISCIPLINES
Brand identity · Livery & touchpoint design · Digital concept
SCOPE
Self-initiated concept exploration
[01]

Overview

A self-initiated concept exploring what a rebrand could look like for Air Peace — Nigeria's largest airline — as it positions itself for a growing international network.

The exploration spans identity, livery, and the digital booking experience — an exercise in what a national carrier's brand could feel like at global scale.

[02]

The Challenge

An airline identity has to work at every scale — from a tail fin visible across an apron to an icon on a phone screen — while still reading as distinctly Nigerian and built for a global stage.

The concept had to feel credible next to the world's major carriers, without losing the identity's roots.

[03]

Creative Direction

The direction leans into a confident, modern mark and a refined green-and-white palette rooted in the airline's heritage — built to carry across livery, cabin touchpoints, and a digital booking experience.

[04]

Execution

01 Brand identity & logo mark
02 Aircraft livery concept
03 Cabin & ground touchpoints
04 Digital booking concept
05 Website design
[05]

Outcome

A concept exploring how a national carrier's identity could carry real global ambition — a reference point for what the rebrand could become.

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